Search & Performance Marketing Services

Shortlisted for Best In-House Team in the 2019 US Search Awards.

Let Us Help Your Reach Your Goals

When you want increased visibility of your online properties, more traffic, and more return on your investment, the best way to achieve success is to Synergize.

Let's Talk! We're Available as Your Partners or Consultants

Search Engine Marketing (SEM)

Paid Search can drive highly qualified traffic very effectively, but only if you employ it strategically and have all of the necessary measurement and optimization tools in place. The SEM Experts at Synergize will help you get to the top of your game:

  • Keyword Research
  • Effective Ad Messaging
  • Ad Extension Adoption
  • Advanced Remarketing & Audience Targeting
  • YouTube Marketing
  • Campaign Strategy & Governance
  • Bid Management & Automation
  • Local, Store Visit, and Mobile Strategies
  • Targeting and Audience Segmentation
  • Customer Journey Optimization
  • Data-driven Optimization
  • Proprietary AdWords and Bing Ads Scripting
  • Education & Training
Let's Talk about SEM

Search Engine Optimization (SEO)

Helping customers find your products or services at the right times and in the right locations is incredibly important, because it’s incredibly powerful. Appear at the top of Search Results, especially when users search "near me", and you'll drive more traffic to your site or store. Synergize are experts at this, with proven tools to optimize search for you.

  • Technical & Coding Best Practice Audits
  • Keyword Research & Optimization based on Intent and Volume
  • Content Creation
  • Backlink Reclamation and Creation
  • Rank Tracking & Reporting
  • Influencer Outreach and Link Building
  • Mobile and Local Strategy
  • UX Design and Information Architecture Consultation
Let's Talk about SEO

Paid Social Media

Social Media's targeting and segmentation options let you speak to exactly the audience that you want to reach, at very specific times. Synergize can help you create breakthrough content that matters to Mark. And Mohammed. Or Mandy. And Manuel.

  • Facebook, Instagram, Twitter, Snapchat and LinkedIn Ads
  • Ad Creation – Copy, Design & Development for each platform
  • Targeting & Segmentation
  • A/B and Multivariate Testing
  • Engagement and Conversion Tracking & Optimization
Let's Talk about Paid Social

Data-Driven Analytics

Data is extraordinarily powerful when you know how to put it to use. And Synergize does. Our Analytics discipline is focused on working with you to create measurement frameworks to harness the power of that data and make it work for you with the highest possible ROI.

  • KPI Framework Development & Measurement Planning
  • Customer Journey Analysis
  • Advanced Analytics & Cross-Channel Attribution
  • Advanced Tools such as BrightEdge, Adobe Test & Target, Screaming Frog, Majestic SEO, STAT, DoubleClick
Let's Talk about Analytics

Amazon Marketing Services

If Amazon shoppers can't find your products, they can't buy them. Synergize offers a suite of best practices to ensure that your ads are found by Amazon's search engine, allowing users to engage more deeply with your products and prompting them to buy more often.

  • Listing Optimization – titles, bullet points, descriptions
  • Image Quality
  • Amazon Keyword Ranking
  • Pay Per Click Services – Sponsored Products, Headline Search, Product Display
  • Reporting and Optimization
Let's Talk about Amazon Marketing Services

Content Marketing

Fresh, engaging, and relevant content that people are searching for. And when you deliver what your audience wants to read and watch, with regular updates, they'll keep coming back – and both your customers and search engines will view you as an authority. Synergize can help you reach those content objectives.

  • Analytics, trends and keyword research
  • Content and Editorial Planning
  • Creative, Native English Copywriting
  • Trusted Editors
  • Short-form or Long-form Content, White Papers, Blog Posts, Landing Pages, and more
  • Proven Results
Let's Talk about Content Marketing

As part of the Publicis Groupe's global network, we provide truly end-to-end marketing solutions. Our Toronto office also offers the following in-house services:

  • Advertising Planning & Execution
  • Media Planning & Buying
  • Website/App Design & Development
  • Corporate Event Design & Production
  • Video Production & Editing