We are thrilled to celebrate Synergize's incredible achievement in winning Best In Class in the Value Impact category at the Google Search Honours Awards. The team's outstanding work on behalf of Toyota Canada has not only garnered well-deserved recognition, but also highlighted the power of collaboration and innovation in the world of digital marketing. We could not have done this without the incredible team at Toyota Canada. Thank you for the exceptional partnership!

Congratulations to all the teams who made the shortlist, we are thrilled to be recognized in this category among such an impressive group of marketers.

Check out all the winners

Canada has a hiring bias problem. The unemployment rate among young Black people (aged 15 to 24) was a staggering 30.6% in January 2021, almost double the national average for the same age group, according to Statistics Canada. A recent survey revealed that 76% of Black Torontonians experience racial discrimination at least a few times a month. Two Canadian organizations aim to shine a light on the issue by showcasing the brilliance of the young Black community. The (CEE) Centre for Young Black Professionals, a Toronto non-profit providing free career skills training and supports to Black youth, has partnered with Publicis Groupe Canada to launch a new brand platform, Black Youth Can, and “Who I Really Am,” CEE’s first-ever major marketing campaign.

Over the last ten years, with the support of partners like BMO, TD, Deloitte, Cisco, Hudson’s Bay, the MLSE Foundation, the NBA Foundation, TikTok and Publicis Groupe Canada, CEE (which stands for Careers, Education and Empowerment) has provided professional workforce skill training and development for Black youth, alongside holistic supports like access to social workers and therapists, education and advocacy to influence systems and policy. To date, more than 1,000 Black youth have graduated from their programs and the non-profit proudly notes a 96% program retention rate.

Black Youth Can is a powerful declaration that Black youth can accomplish anything they set their minds to. And with the support and backing of CEE, nothing can stop them from becoming who they want to be. The first campaign, “Who I Really Am”, features the success stories of nine real CEE alumni, each wearing a custom designed “Who I Really Am” hoodie. The clothing acts as a canvas to showcase their individual stories, passions and successes – almost a powerful, wearable résumé. By flipping the narrative of what Black youth are presumed to be because of what they look like, and what they wear, this campaign shines a light on their brilliance one hoodie at a time. The hoodies were produced by Grandslammer$, an apparel brand founded by Jason Blackwood, one of the CEE alumni featured in the campaign. Read more...

Synergize has hired their 100th employee! This comes after five years of rapid growth attributed to new business expansion, a result of Synergize’s performance-driven approach and positive strong reputation in the industry across North America.

Aspira Retirement Living has chosen Synergize as its Paid & Organic Search Agency of Record. This comes alongside a rebrand from Sienna Senior Living Inc. to Aspira Retirement Living.

Gulf States Toyota has chosen Synergize as it’s Paid Search Agency of Record for Tier 2. This comes after several years of growth in the US for Synergize across several regions and is the second private distributer that Synergize has taken on search for.

Starcom and Synergize join forces to provide Power of One solution to Lowes. After a successful short term engagement in fiscal year 2022, Lowes is continuing with always on SEO support through to 2024.

Intuit has selected Synergize as its SEO Agency for Turbo Tax. After seeing successful results from a short-term SEO engagement in 2022, the client has prioritized SEO as a practice for this fiscal.

Synergize has been named Best Large Agency by US Search Awards. This award recognizes a an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC, demonstrating creative implementations and achieving excellent ROI for their clients.

TMNA has chosen Synergize as a preferred vendor for their Parts & Service Paid Search Program. This comes after several years of growth across the US as Synergize has become the Regional and Dealer AOR for several markets and will allow for further expansion into new markets at the Tier 3 level.

Four Seasons Hotels & Resorts has chosen Synergize as its Paid Search Agency of Record for all Corporate lines of business as well as 20 properties across the globe. Four Seasons was looking for a new search agency to bring best in class practices and innovation to their business. Synergize is in the process of restructuring all paid search accounts and efforts, and hopes to take on additional Four Seasons properties in future.

Synergize has developed a rolling internship program in partnership with various schools and courses across the province (Fanshawe, Centennial College, Saint Clair College, George Brown College, Brain Station) . This has brought top new talent to the Synergize team, and has resulted in a robust talent pipeline across the team allowing for internal movement and promotions.

Capitalizing on its exceptional reputation for its business-first approach and high level of client service, Synergize continues its growth across a number of regions throughout the United States. That portfolio now includes being chosen as the Paid Search Agency of Record and Dealer Business for Toyota Portland / Denver Region.

Becoming an Agency of Record (AOR) is always a reason to celebrate. And Synergize has been doing plenty of celebrating of late. Most recently, for its appointment as Paid Search National AOR for Toyota Motor North America (USA). This follows on the heels of a string of successes, including becoming the Dealer AOR for the Chicago Region, the Tier 2 and Dealer AOR for the New York Region and the Parts and Service AOR for Tier 3 for South East Toyota. All thanks to a performance-driven approach and client.

When Quesada Burritos and Tacos was searching for an integrated agency to help it increase restaurant sales, guest count and brand recognition, Saatchi & Saatchi Canada stepped up to the plate with an integrated approach that stretched from strategic repositioning of the company right down to optimizing their performance with online ordering apps. Client and agency are currently in the planning stage, and their first campaign together is expected in late 2018.